Privacy Policy

Who we are

Upscale Media Solutions is a web design and digital marketing business based in Strathmore, Alberta, Canada. This policy explains how we handle personal information when you visit upscalemedia.ca, contact us or work with us.

Corey Papineau is the contact for privacy questions and requests. Email hello@upscalemedia.ca with “Privacy request” in the subject line.

Information we collect

When you submit our enquiry form or email us, we receive the information you choose to include, such as your name, email address, business name, website, requested services and message. If you become a client, project communications, billing information and information needed to deliver the agreed services may also be part of our business records.

Our contact form sends your enquiry to hello@upscalemedia.ca through our hosting provider’s email service. Enquiries are retained in our business email records, rather than a website enquiry database. Direct email links open your own email application. To limit spam, the form temporarily stores a hashed network address and request timestamp on the server for up to one hour. It does not use a tracking cookie.

Our hosting provider may record technical information such as IP addresses, requested pages, browser details, timestamps and security events in server logs. These records help operate and protect the website.

How we use information

We use enquiry information to respond to your questions, understand the services you need, prepare proposals and communicate about your request. Client information supports agreed project work, account administration, invoicing and business records.

We collect information relevant to these purposes. Do not send passwords, payment card details, government identification or other sensitive records in an initial enquiry. Where a project requires account access, we arrange appropriate access separately.

Consent and your choices

By contacting us, you provide information for responding to your enquiry. This does not automatically subscribe you to a marketing list. We seek appropriate consent before using personal information for a new purpose, unless the law permits or requires otherwise.

You may ask us to stop optional communications or withdraw consent, subject to legal or contractual requirements. We will explain if withdrawing consent affects our ability to provide a requested service. Essential project, billing or legal communications may still be necessary.

Service providers and disclosure

Website hosting and email services may process information needed to deliver their services. Client work may involve agreed platforms such as website hosting, Google or Meta accounts. Access is limited to what is needed for the work and should use business-owned accounts and appropriate permissions.

We do not sell personal information. We may disclose information when required or permitted by law, to address security or legal issues, or to a service provider supporting the identified purpose. A provider may process information in Canada or another country, where it can be subject to local laws. You may contact us with questions about the providers used for your information.

The website displays customer reviews and a Google rating badge through embedded Trustindex widgets. Loading this widget connects your browser to Trustindex and may disclose technical information such as your IP address and browser details. The provider may use cookies or similar technologies according to its privacy policy. Review content is supplied through the connected third-party service.

The contact page includes an embedded Calendly booking calendar. Loading the calendar connects your browser to Calendly and may share technical information such as your IP address and browser details. If you book a call, Calendly processes the details you enter to schedule the appointment. We use booking details to arrange and respond to your request.

Cookies, fonts and external links

With your permission, this website uses Google Analytics 4 and Google Ads to understand visits, traffic sources, page use and successful enquiries, and to measure which ads lead to requests. These measurement tags are not loaded until you choose “Allow measurement”. You can decline or change your choice using “Measurement choices” in the footer. We store your choice in your browser’s local storage. If you allow measurement, Google may use first-party analytics and advertising measurement cookies, including Google click identifiers, to distinguish visits and process technical information such as browser and device details, approximate location and website activity. Fonts and map images are served as local website files. The map does not load a third-party map embed as you browse.

Instagram, Facebook, client websites and other external destinations have their own privacy practices. They receive information under their own policies when you visit them. We measure successful enquiry submissions and completed Calendly bookings as lead events, and phone, email and booking-link clicks as separate actions. We do not send your enquiry text, name, email address, telephone number or Calendly booking details to Google Analytics or Google Ads. A phone-link click does not confirm that a call took place. Advertising personalization and Google Signals are disabled in our website tag. Google processes measurement data under its own terms and may process it outside Canada. Learn how Google uses information from sites that use its services, or use the Google Analytics browser opt-out add-on. We will update this policy when our website’s data practices change.

Retention and safeguards

We keep personal information only for as long as needed for the identified purpose, an ongoing client relationship, reasonable business records or applicable legal requirements. Information that is no longer required should be securely deleted or made anonymous.

We use reasonable safeguards appropriate to the information, including limited account access and protection of business accounts. No website or email system can guarantee absolute security. We assess suspected incidents and follow applicable notification and reporting requirements.

Access, corrections and concerns

You may request access to personal information under our control, ask for a correction or raise a concern about how it is handled. Email the privacy contact above and describe the request. We may need to verify identity before releasing or changing information, and will respond within the time limits required by applicable law.

Some information may be subject to a lawful exception. If we cannot fulfil a request, we will explain the reason as permitted by law. You may also contact the Office of the Information and Privacy Commissioner of Alberta, or the Office of the Privacy Commissioner of Canada where federal privacy law applies.

Scope and changes

Alberta’s Personal Information Protection Act and applicable federal privacy requirements inform our approach. This policy concerns our own website and business communications. A separate client website, application or advertising campaign may require its own privacy notices and responsibilities.

We will post updates here with a revised date. For questions about this policy, contact hello@upscalemedia.ca.