How to set up a Google Business Profile for your new business
Set up your first Google Business Profile: check eligibility, find an existing listing, add accurate details and complete Google's verification process.
Read tutorial ↗THE UPSCALE JOURNAL
Practical guides.
Clear next steps.
Website, search and advertising advice you can put to work. Written for business owners who want to understand what to do next.
Start here: your first steps online
Learn how to set up your Google presence, launch your first website and make it easy for customers to contact you. Browse the full library below.
8 guides to explore
How to launch your first business website
A practical first-website launch guide for business owners: plan your pages, choose a domain, prepare content, test enquiries and publish.
Read guide ↗What to put on your first business website
Plan your first website's content with examples for your homepage, services, about and contact sections, plus a simple preparation checklist.
Read guide ↗How to get your new website discovered by Google
Help Google discover your new website using Search Console, crawlable pages and a sitemap. Understand indexing, impressions and rankings.
Read guide ↗How to set up a professional business email
Set up email using your business domain: choose an address, create a mailbox, connect the provider, protect access and test sending and receiving.
Read tutorial ↗SEO vs Google Ads: What Should You Start With?
Choose where to invest first, based on your website, budget and how soon you need enquiries.
Read guide ↗Website Enquiry Checklist for Service Businesses
Walk through your website like a new customer and find the things that make an enquiry harder.
Read guide ↗Google Ads Landing Pages: A Practical Checklist
Prepare a focused destination that matches your ad and makes the next step clear on a phone.
Read guide ↗No guides match that search.
Try a broader phrase, or reset the search to browse all guides.