A review QR code lets a customer open your Google review page with their phone camera. You can put it beside your till, on a thank-you card or on a handover sheet after a completed job.
Google provides the code itself for free. You do not need to subscribe to a separate QR code service. This tutorial covers downloading it and making a simple card you can print yourself. Paper, ink or professional printing can still cost money.
Before you begin
Use a computer browser and sign into the Google account that manages your Business Profile. Have your business name and, optionally, your logo ready.
Google currently generates review QR codes on a computer rather than a mobile device. Its review QR code instructions show the current controls.
Step 1 Download the code from Google
Open your Business Profile management controls. Choose Read reviews, then Get more reviews. Right-click the QR code and select Save image as.
Save the image with a clear name, such as business-name-google-review-qr. Keep an unchanged copy for future use.
Step 2 Check the destination
Display the downloaded image on your computer. Point your phone camera at it, tap the detected link and check the business name and location. Customers may need to sign into Google before reviewing.
If it opens the wrong business, download the code from the correct location's profile before designing your card.
Step 3 Build a simple review card
Open a blank document in a tool you already use, such as Google Docs, Word or Canva Free. Insert the QR image, add your business name and include one short instruction:
Share your experience on Google. Scan with your phone camera to leave an honest review.
Give the code a plain white background and leave its surrounding blank border intact. Keep it square. Do not stretch it, cover it with a logo or crop away its edges.
For a small countertop card, start by making the code approximately 3 cm wide. That is a practical starting point, not a guarantee: camera quality, printing and scanning distance affect what works. A wall sign viewed from further away needs a larger code.
Step 4 Print one copy and test it
Print a single sample at its intended size. Scan the printed version with a phone from the distance customers will use. Try it under the lighting where the card will sit.
If scanning is unreliable, enlarge the code, improve print quality and remove glare or busy graphics around it. Test again before printing a batch.
Step 5 Put it where it is useful
A review request works best where someone has finished experiencing your service. For example, a dog daycare might place it at pickup, while a contractor might include it in a project completion pack.
Keep the wording neutral. Avoid “Scan for five stars,” prize draws or rewards tied to reviews. Google's review guidance explains its requirements.
Common questions
Can I put the code in an email
You can, but a clickable Google review link is usually easier for someone already reading on their phone. Use QR codes mainly where people need to move from a physical item or another screen to their phone.
Will I need to keep paying for the code
This walkthrough uses the image Google supplies. It does not involve a paid QR redirect service or its subscription. Retest the code after a major profile or location change.
Completion checklist
Tick each item as you complete it. Your checks stay on this page until you leave or reload.
Next step
Save the final card and the original QR image together so you can print replacements when needed.