THE QUICK ANSWER
Start with the path to contact. Clear service information and a working enquiry route matter more than extra decoration.
Before you start
Have these ready as you work through the guide:
- Your phone and a desktop browser
- Access to your enquiry inbox
- A short list of your most important services
01Explain the business clearly
Open your homepage as if you have never seen the business. Can you tell what it does, where it works and how to get in touch? A broad slogan should not be the only explanation.
Check each important service page. Give the customer the information needed to decide whether the service fits, rather than asking every visitor to call for basic details.
What to do
- Ask someone unfamiliar with the business to name your service and location after reading the homepage.
- Check that your main service pages explain what is included and who the service is for.
02Add evidence customers can trust
Use real business photos, relevant project details and genuine customer feedback. Explain what a project involved so the images have context. Avoid vague claims that do not help a customer evaluate you.
Check that client names, reviews and performance numbers are approved and accurate. If a result is not verified, describe the actual work instead of inventing a statistic.
What to do
- Choose a relevant real project and explain the work beside its photos.
- Check permission and accuracy before publishing customer feedback.
03Walk through the mobile journey
Read the headings on a phone. Look for crowded lines, unclear links, tiny controls and menus that cover content. A customer should not have to pinch the screen to understand the service.
Follow the same path from the homepage to a service and then to contact. Check that the next action is clear at each step and that the navigation gives you a way back.
What to do
- On your phone, go from homepage to a service page to contact without zooming.
- Open and close the menu, then check that headings and controls remain readable.
04Test where enquiries arrive
Submit a genuine test through the intended form and check the receiving inbox or system. Review the required fields, confirmation message and expected next step. A button that looks like a form submission is not proof of delivery.
Also test phone and email links where used. Decide who handles incoming enquiries and how you review their relevance. More traffic is useful only when the business can handle the resulting conversations.
What to do
- Submit a test enquiry with a recognisable subject and verify that it reaches the receiving inbox.
- Tap the phone and email links, and check who is responsible for replying.
05Fix the biggest blockers first
Start with broken contact routes, missing service information and confusing navigation. Then improve the evidence and presentation. Use website design support for a wider rebuild or lead generation planning to connect the website with the sales process.
What to do
- Write down each issue, its page and the person responsible for the fix.
- Retest the full customer journey after the changes.
Your final checklist
Tick each item as you complete it. Your checks stay on this page until you leave or reload.